People have been doing business for eons before the advent of the internet. So it's certainly possible to do business without taking it online. However, the question you should ask yourself is- will it be clever to do business offline? Or will it be a much wiser move to contact a web development company in Houston or elsewhere for developing a website for your business?
Today we will be discussing both avenues. So let us begin by talking about the offline mode of doing business first.

HOW CAN YOU EXPAND YOUR BUSINESS OFFLINE?

Here are the various ways you will be able to increase your customer base without any help of any social media or web development services in Houston:

1.USE FLYERS AND POSTERS

There are plenty of small businesses that still put up posters and flyers instead of contacting a web services company in Houston for their business. So, all you need to do is research the places that will improve your customer base, and then distribute the flyers or put up posters there.
For example: if you have a grocery shop, then distribute the flyers in every locality with a house. But if you have a stationary shop, then target the communities with a high student population.

2. MAKE SOME BUSINESS CARDS

Business cards do work. So you should print some out and keep them in your wallet for distributing them to people who show interest in your store or business. However, when making your business cards, make sure that they are unique and reflect the kind of business you are running.

HOW CAN YOU EXPAND YOUR BUSINESS ONLINE?

Nowadays, everyone is online. According to statista.com, there were more than 4.65 billion people online in just January of 2021. These numbers have shot up in this pandemic where everyone is in their house. As such, putting up posters or handing out business cards will not work in their situation.
So if you want to keep your shop opened, operating, and growing in this global calamity, you need to take it online with the help of any website development company in Houston or elsewhere. Here’s what you need to do:

1. DEVELOP A WEBSITE

Before developing a website, you need to get a domain name. But if you are unsure about how to buy a domain name, don't worry. Know that the top web services company in Houston you will be contacting for developing your site will purchase the domain name for you. After that, you need to communicate your requirements to the company providing the development technologies you have hired.
They will guide and advise you about the kind of website that will suit your business. But if you are not satisfied with their ideas, prices, workforce, etc., then you can contact any other web development services provider in Houston or elsewhere.

2. FILL UP YOUR WEBSITE

Now that you have your website developed by the company providing web design services in Houston. It's time to fill it up with relevant content. After all, when people visit your website, they want to know more about what you offer and how they can contact you to get those products. So make sure that your website has an about us page, a home page, services/product pages, and a contact us page.
Know that if you are accepting orders online, you need an order/payment page as well. As such, you need to communicate these requirements to the website development company in Houston or elsewhere you have hired.
If you are unsure about the number of pages your business will need, then look at the website of other businesses like yours. Also, you can consult the web development company in Houston, Ontario, Vancouver, etc., that you have hired for your business.

3. PROMOTE YOUR WEBSITE

Now that your website developed by the agency providing the web design service in Houston is ready, it’s time to promote it with the help of a company providing digital marketing and web design services in Houston or elsewhere. Know that there are different avenues you can harness for promotion. The first one you can try is email.
You can instruct the web services company in Houston or elsewhere you have hired to send out simple non-spammy emails to your existing customers. Use these emails to let your customers know that your business is now online. But just email marketing won't be enough to expand your business reach.
You also need to use social media. So, the first step is to create accounts on various social media platforms like Facebook, Instagram, and Twitter. Then you can ask your web development services provider in Houston to create and post from such accounts. Remember that the post announcing your online business should be casual and fun. Also, don’t forget to include the link to your website.

4. ENGAGE IN SEO PROMOTION

If you want to further promote your business, you need to contact a top web services company in Houston that provides SEO marketing services as well. Know that with the help of SEO optimization, your website will be able to rank first on the Google pages for the specific keywords related to your website.
You can definitely carry on a business online. But in this era of the internet, where more than half of the world's population is online, it will be beneficial for you to take your business online with the help of an agency providing web development services in Houston. They will be able to develop a website that will suit your business and then promote it so that you can get more customers.