Banner is a graphical web-advertising unit. Nowadays, banner predominates the online advertising. Banner ad is small rectangular advertisements that appear on all types of web pages. It varies in look, content and theme. Banner is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.
BENEFITS OF BANNER DESIGNING
Animation must be used carefully since the purpose of the animation is to attract visitors, not to irritate them. Animation should be used as a fine tool to attract attention but not interfere or clash with the design of the web page you are advertising on.
Ensure you linked the banner to a specific page when people click on the banner, they want to go directly to the web page that has the information they want. Your visitors do not want to hunt for the information.