1. THEY MUST BE EFFICIENT AT HANDLING SOCIAL MEDIA

SEO optimization nowadays also includes social media handling. After all, with Instagram, Facebook, Twitter, and more such platforms becoming the hubs for digital marketing, there's plenty of ways to make them suitable for SEO. Also, note that the more followers you will be able to amass, the more popular your business will be.

So if you want your business to become famous, you need to choose an SEO company that has the experience of working on these platforms. Ideally, they should know how to efficiently utilize the social media channels to give you the exposure you desire. As such, before signing on the dotted lines, you need to make sure that they have experience with handling such platforms so that you can flourish your business online.

2. CHECK THE REPUTATION OF THE COMPANY

Before you even begin contacting an SEO company in Columbus, USA, or elsewhere, you need to check their market reputation. For this, you need to check out online reviews, testimonials, and more regarding the company. However, if you want to go a step further, you can contact the previous customers and ask them about their experience working with the SEO organization.

After you have carefully looked into these areas, you need to decide on the overall review of a company. So if the client testimonials and such are overwhelmingly negative or if they are neither positive nor negative, but just okay, then you need to avoid such companies. After all, know that you should select those businesses which have overwhelmingly positive reviews.

3. KNOW ABOUT THE KIND OF CUSTOMER SUPPORT OFFERED

An ideal SEO and digital marketing company in Columbus will provide you regular, weekly, or monthly updates on the SEO progress. However, instead of hoping that you will get such a service, it's advised that you ask them directly about their update timeline.

Also, confirm their plans on providing these updates. So ask them whether they will provide reports? Or will they carry out video/face-to-face meetings? Always clarify these details and even get it in writing in the agreement. Know that this will prevent you from waiting for long periods for any updates. Also, note that getting this in writing will reduce the chances of fraud.

4. CHECK THE QUALITY OF SERVICE OFFERED

Before choosing an SEO company in Columbus, USA, or elsewhere, you need to check what kind of SEO they do. So you need to make sure that they specialize and carry out white hat SEO tactics and not black hat ones. Along with this, you also need to ensure that the content posted on your site is accurate, unique, and relevant.

This is because duplicated content will bring down the rankings of your site, even if proper SEO tactics are applied to it. In worse cases, Google might even eliminate your site. So to prevent these issues, you need to ensure that the content is non-plagiarized. Know that you can use free and paid tools that will allow you to check if the content is copied or not.

5. ASK QUESTIONS TO TEST THEIR WILLINGNESS

It's always better to chat with the SEO and digital marketing company in Columbus or elsewhere before getting into a contract with them. In this chat, make sure that you ask them questions about their SEO tactics, update policies, mobile SEO approach, response to changing trends, etc. We understand that it's not possible to ask them innumerable questions regarding their business.

However, asking questions on these above-stated topics will give you an idea of the kind of policies the company follows. As such you will get to know what sort of service you should expect. So this will help you decide if you want to work with them or not.

So before choosing any SEO company, you need to ensure that they pass through all the above-stated criteria. However, if you can't check them all, you should at least put the focus on their reviews, update schedule, and the SEO tactics used by them. Know that this will help you determine whether you should choose a company or not.